Many people think newsletters have been consigned to the dustbin of history alongside fax machines, Netscape Navigator, and Filofaxes, but newsletters remain a very effective tool for corporate communications.
Here are just a few reasons.
Cut through the clutter.
Despite the rise of social media and other digital channels, newsletters remain an effective way to communicate with your audience, providing a direct line of communication. They allow you to speak to your subscribers directly without having to go through intermediaries or algorithms. Email is still the primary method of communication for many people, and newsletters allow you to be present in their inbox on a regular basis.
According to a report by Campaign Monitor, email is the most widely used digital communication method, with an estimated 4 billion email users worldwide. This means that newsletters have a vast potential audience.
Build trust.
Newsletters allow you to build a relationship with your audience. Regularly providing valuable and interesting content to your subscribers can build trust and rapport with them. Whether your audience is internal or external, nurturing this sense of community is invaluable.
"You can't manage what you can't measure."
Newsletters yield a wealth of valuable information about your audience. You can track the open rates, click-through rates, and other metrics for each newsletter you send. This allows you to see what content resonates with your audience and adjust your strategy accordingly. You can also segment your email list based on subscriber behaviour or other factors, allowing you to tailor your content to specific audiences.
Capture eyeballs.
Newsletters can drive website traffic. You can drive traffic and increase engagement with your content by including links to your website or blog in your newsletter.
Consistency is key.
Newsletters allow you to stay top of mind with your audience. By sending regular newsletters, you can ensure that your subscribers don't forget about your organization.
As you can see, newsletters should play a vital role in every organization's communications toolbox.
Let's talk about how one could work for you.
